At Minus Zero, we didn’t set out to build just another fashion label — we started with a thought that wouldn’t let go:

“Can we create clothes that look good, feel better, and don’t harm the planet?”

That question became the starting point of our journey.

Born in India and rooted in the idea that fashion shouldn’t cost the Earth, Minus Zero was builtfor people who care — about comfort, about aesthetics, and about doing things right. As young designers and dreamers navigating the chaos of everyday life, we were frustrated by how most clothes looked cool but felt disposable — and the planet was paying the price.

We knew there had to be a better way.

Our approach is simple: use exceptional materials, focus on clean design, and price honestly. That’s when we discovered bamboo — nature’s smartest fabric. It grows fast, needs less water, and doesn’t rely on harmful chemicals. But more than that, it felt amazing on the skin. It was breathable, antibacterial, and unbelievably soft — like something your body actually wants to live in.

But we know one fabric doesn’t fit all. So along the way, we expanded our range to include 100% organic cotton, another earth-friendly material that stays true to our values of comfort,durability, and conscious living.

While many premium basics come with a steep price tag, we’ve chosen a different route — offering premium quality at a price that’s honest and accessible. We don’t cut corners on craftsmanship or sustainability. Instead, we cut out inflated markups, focus on ethical production, and keep everything proudly Made in India.

From fabric to final stitch, every garment from Minus Zero is made to be worn often, loved longer, and discarded never.